The usual business runs one
of these four.
Content, cold outreach, Facebook ads and SEO. The other three usually happen by accident, if at all. Before we show you a single person, we will show you how each one really works, including the reason not to pick it.
How Alba makes money, since you will askNot here. We make our money on a UK closer whose commercial model is agreed in writing after readiness, and on the dialer and data that feed them. Caller hours carry no margin on quarterly prepay; monthly flexibility includes a premium. The directory is free and nobody's rate is marked up, because vetting people in public is the same job we do when we put a closer on your calls. Use it forever without buying any of that.
Which of these is your growth problem?
Pick the one you are weakest on. What that choice does to the rest is further down.
@yourcompany Post 01Content
Free. Compounds, slowly
Publishing in public so strangers arrive already trusting you.
Read the brief 1 on the bench To: people who don’t know you Send 02Cold outreach
Paid. You buy the list, or build it by hand
Contacting strangers one at a time. You choose exactly who hears from you.
Read the brief This one is ours best [what you sell] near me Search 03SEO
Free, but slow. You pay in effort
Being findable by strangers who are already looking for what you sell.
Read the brief 1 on the bench Sponsored Learn more 04Facebook ads
Paid. Buys volume, needs proof first
Paying a platform to reach strangers. Scales with money instead of hours.
Read the brief 3 on the bench Why one of them is not enoughThese are not four separate bets. Content gives you ad creative you did not pay to test. SEO decides whether that content keeps earning after week one. Cold outreach works better on a stranger who checks you out and finds both. Run one of them and you pay full price for every lead you get. Run all four and they subsidise each other.
Start with content, because the other three borrow from it. Then cold outreach for pipeline this quarter, then SEO so the content stops expiring, then ads once the offer is proven.
Where the bench fitsYou can run all four of these yourself, and at the start you should. The alternative is what Hormozi calls a lead getter, somebody who runs one of the four on your behalf. That is the whole of this network. Nobody here is a fifth channel, they are the leverage on the four you already have.
Which is also why nobody here sells you a strategy. The channel is the strategy. What you are missing is somebody to run it every day.
Two gates, and a portfolio is neither of them.
Everyone here recorded a walkthrough of one real project, explaining what the brief was, what they decided and why. Anyone can show you a finished file. Explaining the decision is the part that cannot be borrowed, which is why the recording on their page is the same one we watched before saying yes, and why we publish how long it ran.
The second gate is an unscripted conversation with Henry. Nobody on the bench has sat one yet, and the seal on their card says so.
Using any of this costs nothing. No membership, no placement fee, no commission on their hours. The one channel we sell is cold outreach, and its price list is one click away on its own page. Nothing on this page is a step towards it.