Content

The posts are not the asset. The audience is. Content is also the cheapest testing ground you have for paid advertising, because whatever wins organically is exactly what you should later pay to put in front of people. Run it on its own and it is slow. Run it alongside ads and SEO and it stops being a cost centre.

What it produces

Leads that arrive already trusting you, at no cost per lead, and that compound rather than reset each month. The ratio that governs it is giving at least four times for every one time you ask.

The daily action

100 minutes a day making it. Every morning, seven days a week, for as long as it takes.

How long before it works

Months. Expect six to twelve before it carries real weight.

Use it when

Always. It is the input the other three borrow from.

The numbers behind this channel

The only numbers Hormozi publishes here

Not a funnel. These are separate figures, shown at relative scale.

There is no published conversion rate for content, because it depends entirely on what you make. We are not going to invent one.

Work it backwards

Tell us the outcome and we will show you the input, and what it costs at the rate the specialist actually charges.

The daily input

100 minutes a day, every day, for as long as it takes

Honest horizon

6 to 12 months before it carries real weight

The slowest of the four to pay off and by far the easiest to abandon. If you need pipeline this quarter, run cold outreach at the same time and let content build underneath it.

One person on the bench does this

You pay them their rate, in full. Nothing is taken off it and nothing is added on top.

Next in the sequence: Cold outreach

Not sure which of them fits?

Tell us what the work is and we will say who we would pick, or tell you honestly that none of them is right for it.

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