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Outsourced SDR pricing

Pay quarterly. Keep your caller at cost.

Quarterly prepayment lets us plan staffing and training. Prefer a shorter commitment? Choose monthly at the higher flexible rate. Every line is itemised before you pay.

Pick a plan Build it line by lineTalk it through first
The ladder

Starter is the two channels. Growth is a caller and the tools around them. Everything is both, plus texting.

Three months prepaid supports staffing, training and planning. Standard $8/hour; Experienced $12/hour, at cost, in fixed 176-hour monthly seats. Every other recurring line is at its published price, 18% below monthly billing.

Cancel before your next renewal. Service continues through the period already paid for.

Growth

The one we have delivered

One trained human caller, the parallel dialer and the data. The caller is at cost on quarterly prepay. Monthly billing includes a flexibility premium. The other two carry our margin.

$2,006 /mo equivalent, one caller

$6,018 prepaid every three months

$1,500 setup, one time

  • Cold Calling per caller $1,408/mo
  • Parallel Dialer per caller $299/mo
  • Data (Budget) per caller $299/mo
What the caller's hours cost us
176 hours at $8 an hour $1,408
What you pay for those hours
176 hours at $8 an hour $1,408
Markup on those hours
$0.00 At cost

Caller hours are at cost on quarterly prepay. Monthly billing includes a flexibility premium. The dialer and data carry our margin.

Both ledgers, further down + iMessage Texting $299/caller/mo equivalent, quarterlySpeed-to-Lead included The argument for Growth

Everything

Both plans in one cart, on one setup fee. iMessage texting is on and priced in, and taking it off does not change the CRM price. The CRM build is $1,000 here instead of $5,000.

$3,003.99 /mo equivalent, one caller

$9,011.97 prepaid every three months

$1,500 setup, one time

  • +
    • Cold Email $499/mo
    • LinkedIn content and outreach $199.99/mo
  • Cold Calling per caller $1,408/mo
  • Parallel Dialer per caller $299/mo
  • Data (Budget) per caller $299/mo
  • iMessage Texting per caller $299/mo
Speed-to-Lead includedCRM build $1,000 Every line in Everything
Setup, explained

$500 sets up software. $1,500 sets up a person: their numbers, their dialer, their first data pull, and training on your script before the first dial. Paid once, at any caller count. Setting up a person has taken 14 to 27 days every time we have measured it, and the finish date goes in writing.

Compare all three, line by line What each plan includes, what is an add-on, and what it costs
LineStarter $698.99/mo Growth $2,006/mo Everything $3,003.99/mo
Cold Email $499/mo equivalent, quarterly Not included $499/mo equivalent, quarterly
LinkedIn $199.99/mo equivalent, quarterly Not included $199.99/mo equivalent, quarterly
Cold Calling Not included $1,408/caller/mo equivalent, quarterly $1,408/caller/mo equivalent, quarterly
Parallel Dialer Not included $299/caller/mo equivalent, quarterly $299/caller/mo equivalent, quarterly
Data Not included $299/caller/mo equivalent, quarterly $299/caller/mo equivalent, quarterly
Speed-to-Lead add-on $199/mo equivalent, quarterly Included , with the caller Included , with the caller
iMessage Texting Needs a caller add-on $299/caller/mo equivalent, quarterly $299/caller/mo equivalent, quarterly
CRM build add-on, $5,000 one time add-on, $5,000 one time add-on, $1,000 one time
Virtual Assistants add-on $1,497/mo equivalent, quarterly add-on $1,497/mo equivalent, quarterly add-on $1,497/mo equivalent, quarterly
Setup, one time$500$1,500$1,500
Monthly equivalent, prepaid quarterly$698.99$2,006$3,003.99

A tick means that line is inside the plan’s monthly total; anything marked add-on is charged on top. Per-caller lines multiply by the number of callers.

The full price list

Build it line by line.

Take a plan above, or build it with Scott on a call. This is here because we publish our prices. If a line needs another line first, the button says so instead of adding it.

Start here

The caller, the data and the seats.

Pick a tier with an empty cart and the rest of the caller stack comes with it, itemised.

Caller tier

Data tier

You own every record on either tier.

How many callers?

Each caller runs their own dialer, data and texting. Those lines multiply by this number.

1

Setup is $1,500, paid once, however many callers you start with.

Counts once a caller is in the cart.

Evaluating three to five seats with a procurement team? Use the outsourced SDR team brief for exact totals and operating scope.

The channels

Cold Email and LinkedIn are bought together as Starter. Need just one? Talk to us on a call.

Cold Email $499/mo equivalent, quarterly

Dedicated inboxes on domains we own and warm, so nothing cold leaves your own domain.

How the sending estate works Half of Starter LinkedIn $199.99/mo equivalent, quarterly

Your account, a person on every reply. Works if your buyer is on it, and we check first.

What we check before we start Half of Starter

Puts Cold Email and LinkedIn in your stack as Starter. Setup $500, once.

Add-ons

The bolt-ons.

Some need a line in the cart first. The button says which.

Reply Called Booked Starter add-on, included with a caller

Speed-to-Lead

$199/mo equivalent, quarterly

Every reply from email or LinkedIn is phoned by an Alba caller, qualified against your script and booked. We aim for ten minutes in business hours. Aim is the honest word.

Add a channel firstSee the timeline

It phones replies. Without Cold Email or LinkedIn in the cart there are no replies to phone.

Booked. The two-minute video is here. Green bubble. Growth add-on. Priced in Everything.

iMessage Texting

$299/caller/mo equivalent, quarterly

Five messages between the booking and the call, four blue bubbles and one email. The first carries your two-minute pre-call video. We have not counted a show-rate number, so there is not one here.

Add a caller firstSee all five messages

It texts the people your caller books. No caller, nobody to text.

Planned pilot · Existing-client add-on

Community Signal

$149/month per Reddit account USD · No setup fee

Relevant Reddit discussions and AI-assisted reply drafts for your team to review and post. One ICP and up to five qualified discussion packets monthly per participating Reddit account.

Proposed billing in arrears: fewer than three qualifying packets for an account means no service fee for that account that month. Standalone: $149/month per Reddit account. Not currently included in Everything.

Commercial data access and a fit review are required before launch. No payments or start dates yet. No automatic posting or guaranteed leads.

Check whether it fits your business
Any plan, or on its own

Virtual Assistants

$1,497/mo equivalent, quarterly

One named person, managed by Alba, on a scope you sign off: CRM hygiene, list building, inbox triage, scheduling.

See the scope The CRM build

The CRM build.

What it costs depends on what is in the cart.

The wiring

CRM Setup & Pipeline Build

$5,000 one time, standalone

Standalone, $5,000: we start from an empty CRM and somebody else's process. $1,000 needs the 5 Everything channels in the cart, a caller among them: we already run the channels that fill it, so most of the build is work we would be doing anyway.

Reply

Called

Booked

Held

Closed

  • Stages that match your sale
  • Routing for replies, bookings and no-shows
  • Follow-up and no-show automations
  • Handover, documented

Works with HubSpot, GoHighLevel, Salesforce, Pipedrive, Close, Attio.

See the stages

$1,000 on the full stack

  • Cold Email , not in the cart
  • LinkedIn , not in the cart
  • Caller , not in the cart
  • Parallel Dialer , not in the cart
  • Data , not in the cart

Everything brings all 5. Add them and the build is $1,000.

Your stack

Nothing in it yet.

Pick a plan from the ladder, or add lines one at a time. The total updates as you go, and nothing is charged until you say so on the checkout page.

See the ladder

Twenty minutes

Have Scott build it with you

You do not need this call. Scott builds the stack with you on the screen, line by line, and tells you which lines you do not need yet.

If a closer is ever placed

Scott verifies pipeline readiness first. The closer addendum then settles eligibility, management, replacement terms and the commercial model before a seat starts.

Book 20 minutes with Scott
How we make money

We show you the invoice.

You have the prices and the cart. This is the other side of the caller line: what those hours cost us, next to what you pay for them.

What the caller's hours cost us

176 hours at $8 an hour
$1,408
Our cost for those hours
$1,408

What you pay for those hours

176 hours at $8 an hour
$1,408
Your price
$1,408
Markup on those hours
$0.00 At cost

On quarterly prepay, those two figures match.

So where do we make money

On two lines that sit beside the caller, and we itemise them so you can see it. The human-initiated parallel dialer is $299/caller/mo on quarterly and the budget data is $299/caller/mo on quarterly . Those are the quarterly prices, and both carry our margin. Monthly billing adds 18% to every line, the caller included, for the flexibility.

Quarterly prepay supports staffing, training and campaign planning. You pay three months up front; the receipt above shows one month of caller hours. Your selected cadence, full payment and hourly rate are shown before checkout and written into the onboarding pack before the first dial.

Book 20 minutes with Scott

He builds the stack with you on this page, line by line.

Active-service prices are the prices on your invoice. Community Signal is a proposed pilot; the closer is scoped separately.

Closer eligibility, management, replacement terms and the commercial model are confirmed in a written addendum after pipeline readiness is verified. Review the closer readiness gate.

Pick a plan