We phone every reply.
Same day.

Someone replies. Inside business hours an Alba caller phones them, asks your qualifying questions and puts the time on your calendar. Under ten minutes is the target. 5

The add button turns on once Cold Email or LinkedIn is in the cart, because a channel is what makes the replies.

Sure, send me a time next week.

1. Tue 9:14 PM

   Not phoned. Nobody wants a sales call at bedtime.

2. Wed 8:31 AM

   First in the queue. Phoned by a person.

Illustrative times. The queue is real. Same day when it lands in business hours, next morning when it does not.

Three steps and a stopwatch.

1. 0:00 · the reply lands

   Reply

   A reply to your cold email, to your LinkedIn message, or from the form on your site. It lands in the caller’s queue the moment it arrives, with no inbox in between.

2. target: under 10 min, business hours

   Called

   An Alba caller phones them while they still remember writing. Qualified against your script, not ours.

3. on the call · your calendar

   Booked

   Straight onto your calendar with the notes from the call. The booking cadence picks it up from there.

Nobody replies to a cold email hoping for another email.

We are paid the same whether the reply books or not. That is why we will tell you when one is not worth your calendar.

1. 01

   The reply lands

   It goes to the Alba caller on your account, not to a shared inbox somebody checks on Fridays.

2. 02

   The call

   Inside the target window, in business hours. Qualified against your script and your disqualifiers. If they are not a fit we mark it and move on, and your calendar stays clear. No script written down yet? We draft the first version and you sign it.

3. 03

   The booking

   You walk into the meeting with the notes attached. Every call is logged with its outcome, booked or not.

4. 04

   The cadence

   The moment they book, the reminders start. Their one job is to get someone who said yes on the phone to turn up. The beats are on the card.

1. T+0

   a confirmation with the call details, by email and text

2. T+1h

   a nudge

3. Morning of

   a reminder

4. T-15m

   an email

5. T-5m

   a text: joining now

On Starter these go by email and SMS. Add iMessage on Growth, or take Everything, and the first one goes as a blue bubble where the number supports it, with the two-minute pre-call video. That sequence has its own page.

Twenty minutes

Or have Scott walk the reply path with you

You do not need this call. Every price is on the page and the cart takes a card. Book it if you would rather Scott built the stack with you, line by line, and told you which parts you do not need yet.

Length

Twenty minutes.

Who is on it

Scott Goodman, Co-Founder. He takes every one booked from this site himself, so there is nobody to escalate to and nobody to tell.

What happens

He builds the stack with you on the screen, line by line, and the number moves as you go. The same page you are reading now.

What it costs

Nothing, and nothing is sent afterwards. No deck, no discovery document, no proposal to read.

What you leave with

Whether the numbers work on your side, and if they do, a launch date in writing.

What you already have

Every price, on this page, and a cart you can check out yourself without ever speaking to us.

Included with a caller. $199 a month on Starter.

$199 a month

Starter has no caller in it, so this adds one for the replies 1 only. 2 Cold Email and LinkedIn find the people. This phones them. 4

Cold Email or LinkedIn goes in the cart first. This is added on top and stays its own line, which you can drop before the next billing date.

Included

On Growth and Everything your full-time caller phones the replies as part of the day. Nothing to add, nothing to pay. 4

• Cold Calling $1,661.44 per caller
• Parallel Dialer $352.82 per caller
• Data (Budget) $352.82 per caller
• Speed-to-Lead Included

1. 1

   What counts as a reply worth calling?

   A positive reply, a question, a callback request, or anything else you define in writing as high intent. Out-of-office messages, bounces, opt-outs and polite refusals are sorted by a person and never trigger a call.

2. 2

   Who makes the call?

   The Cairo floor. The same callers who work a Growth account, with the same training and the same script sign-off. A human every time, and no AI voice.

3. 3

   What if the reply comes in at nine at night?

   It waits at the front of the queue until the morning. Nine at night is when people get spam calls, and we are not going to be one of them.

4. 4

   Can I buy this on its own?

   No. It phones replies, so it needs something generating them. On Starter it is an add-on. With a caller it is already in the day.

5. 5

   Is ten minutes a guarantee?

   No. It is the target we run to and the number we measure ourselves against. The measured figure goes on this page the day we have one, with the sample size next to it.

Five minutes is not our number. It is the industry’s.

In 2011 Harvard Business Review published an audit of 2,241 US companies and how fast they answered a web lead. Firms that made contact within an hour were nearly seven times as likely to qualify the lead as firms that waited even an hour longer. The earlier Lead Response Management study from MIT and InsideSales.com put the steepest drop inside the first five minutes.

Five is the research. Ten is us, because a human caller with a queue can hit ten, and we will not quote a target we cannot keep.

Their samples, their years, and inbound web leads rather than replies to a cold email. Read it as the reason the target exists. Our own figure is still unmeasured.

• Oldroyd, McElheran, Elkington. The Short Life of Online Sales Leads. Harvard Business Review, March 2011.
• Oldroyd. Lead Response Management Study. MIT and InsideSales.com, 2007.

Starter makes the replies. The cadence keeps the meeting.

All of that work has one output: meetings on a calendar. That calendar is what a UK closer gets placed onto, and the faster a reply becomes a booked call, the sooner that calendar is worth one.

The reply is the easy part. The next ten minutes are the product.

Starter with this line added, or a caller who already has it in the day. Either way the reply gets a phone call from a person, before it goes cold. If you would rather ask first, the call goes to a founder.

No channel is in the cart yet. The first button puts one there, and this add-on is one click after that.