Cold calling for manufacturers, brands and distributors

If you sell something that ships in a box or on a pallet, Alba puts a caller on the phone to the people who stock it, specify it or resell it. We cold call your buyers. Your sales team handles samples, pricing and the account.

One managed caller on the Growth plan is $2,006 a month equivalent on quarterly prepay ($6,018 every three months), or $2,367.08 on monthly flexible billing, plus $1,500 setup once. Caller, parallel dialer and data are all in that number.

Your buyer cares about supply, margin and the next reorder

Selling a physical product to a business is a supply decision before it is a product decision. A purchasing manager, a category buyer or the owner of a small retailer wants to know three things fast: will it arrive, what margin does it leave, and how painful is it to set up as a new vendor.

At smaller brands and stores the founder or owner still picks up. At larger ones you are calling a buyer or an e-commerce lead who hears from vendors every day. The caller has to sound like someone who understands reorders and minimums, not someone reading a feature list.

So the opener is built around one concrete reason to switch or add a line, and the ask is small: a sample, a line sheet, or ten minutes with your rep.

Who the caller asks for

• Owner or founder
• Purchasing manager
• Category buyer
• Director of e-commerce
• Operations manager

Lists sized to the real universe, not a round number

Product markets are often smaller than they look. When we measured one US consumer-brand market for a client, the core of serviceable companies was under ten thousand. A single caller can work through a market that size quickly. Past that point, more dials means calling the same companies again, so the plan has to say which contacts come second and third.

We build the list by product fit, company size and channel (retail, wholesale, online), and agree with you up front how a company is worked once its first contact says no.

How the opener is built for a product buyer

The first fifteen seconds name the product category the buyer already stocks, one fact about supply or margin, and why we called this store or this company in particular. The caller does not lead with your brand history. Buyers do not care yet.

If they bite, the next question is about their current vendor and their reorder cycle, because that tells your rep whether this is a switch, a second source, or a new line.

Early numbers, labelled as early

Proof tier 1: dials and answers measured on a live engagement. Updated 2026-09-29.

dials in the first six days

3,246

answered

132

conversations over 30 seconds

54

Our current engagement in this market calls US consumer product brands, founders and e-commerce leads, for a client selling into them. In the first six days on the phone, one caller made 3,246 dials, 132 were answered and 54 of those ran past thirty seconds. That is too early to say anything about outcomes, so we do not.

Our largest engagement for a company that sells a physical product was for a textbook publisher: 43,984 calls into US schools and districts in six weeks. That page covers the school buyer.

What 98,518 of our own dials say about timing

Store owners and small-brand founders behave like any owner-operator, so the early-morning hour is worth the most, and Monday, when buyers clear the weekend backlog, is worth the least.

Across every engagement in the study (18 May to 11 August 2026), 16.7% of dials reached a person. At 8am, local time it was 33.3%; at 4pm, local time, 7.8%. Wednesday reached 23.7% against 6.0% on Monday. These are our aggregate numbers, not a figure for this industry.

We make the calls. You take the conversations.

1. Step 1

   Scope

   A twenty-minute call with Scott on your buyer, your offer and the list. You leave with a written scope and the exact price.

2. Step 2

   Script and list

   We write the call card from your offer and build the list. You approve both before a single dial.

3. Step 3

   Calling

   A named caller in Cairo dials your market on local US numbers with a parallel dialer that a human starts. Calls over sixty seconds are recorded.

4. Step 4

   Report

   Every Friday you get dials, connects and conversations, and the calls worth hearing. Interested prospects go straight to your team.

One caller to start. Add seats when the numbers justify it.

One managed caller on the Growth plan is $2,006 a month equivalent on quarterly prepay ($6,018 every three months), or $2,367.08 on monthly flexible billing, plus $1,500 setup once. Caller, parallel dialer and data are all in that number. No meeting, pipeline or revenue guarantee: results depend on your offer, your market and your follow-up.

Other buyers we call for

• Schools and districts
• MSPs and IT services
• Outsourced cold calling