Cold · One to one, private · Paid. You buy the list, or build it by hand

Cold outreach

The only one of the four where you pick the exact stranger who receives your message, which is why it works with no audience at all. It is also the one that improves most when the other three exist: a stranger who checks you out and finds nothing behaves very differently from one who finds a body of work.

What it produces: Replies from strangers you picked by name. The arithmetic in this brief is Hormozi's, and it is labelled as his. We have none of our own, because we have not yet run cold email for a client.
The daily action: 100 contacts a day minimum, seven days a week, with follow ups twice on day one, twice on day two and once on day seven.
How long before it works: Weeks. Real pipeline inside a quarter, if the volume holds.
Use it when: You know exactly who your buyer is and you need pipeline this quarter, not next year.

The numbers behind this channel

What Hormozi's 100 cold emails turn into

Hormozi's published figures, not ours.

100 emails 100 About 30 get opened 30 About 3 become engaged leads 3 About 0.3 become customers 0.3

That is email. The phone is a different shape, and there we have measured our own: 16.7 percent of dials connected, across 98,518 dials logged between 18 May and 11 August 2026. The study is on the cold calling page, next to what a caller costs.

Work it backwards

Tell us the outcome and we will show you the input, and what it costs at the rate the specialist actually charges.

I want new customers a month, and one person can do emails an hour.

Contacts a month: 2,500 emails, to land 5 customers
Every working day: 114 emails a day, across 22 days
To staff it: 23.1h a week. Nobody is on this bench yet, so we cannot price it against a real person.

The conversion rates are Hormozi's. The speed is your assumption. He publishes one throughput figure, one hundred dials in about four hours, so twenty five an hour by phone. For email he publishes none at all, because his two thousand a day is sent by software rather than typed. Rather than invent a number we cannot show you, it is the box above and you can change it. The honest catch

Volume without a reason to reply is just noise. Give away something in the first message that a person would ordinarily pay for, or none of these numbers hold.

Who staffs it

Nobody here does this. We do.

Cold outreach is the business. Caller hours in Cairo pass through at cost on quarterly prepay; monthly flexibility carries a premium. The dialer and data carry margin. A UK closer is considered after a readiness review, with commercials agreed in writing. Every self-serve price is on the pricing page, itemised, with a button next to it. Everything above is still true if you would rather run it yourself.

Next in the sequence: SEO

Or we run it.

See every price