Cold · One to many, public · Paid. Buys volume, needs proof first

Facebook ads

The only one of the four that grows with budget rather than with hours of work, and the only one that punishes you for not knowing your numbers first. It is also the one that gets dramatically cheaper if you already run content, because your organic winners are your ad creative and you have paid nothing to find them.

What it produces: Volume, quickly, provided the offer already converts. Budget twice the cash a customer produces in their first thirty days, per test, and expect most tests to lose.
The daily action: 100 minutes a day making ads, and run them 100 days straight. Creative is the work, not budget: seventy percent remaking what already wins, twenty percent close variations, ten percent genuinely new.
How long before it works: Budget moves in days, but give a test 100 days before you judge it.
Use it when: You already have a proven offer and lifetime gross profit at least three times what a customer costs to acquire.

The numbers behind this channel

Where the effort goes, not the budget

Not a funnel. These are separate figures, shown at relative scale.

Remaking what already wins 70 Variations close to the winners 20 Genuinely new ideas 10

Content is the free focus group for this. Every organic winner is an ad you did not have to pay to test.

Work it backwards

Tell us the outcome and we will show you the input, and what it costs at the rate the specialist actually charges.

The daily input: 100 minutes a day making ads, run 100 days straight
Honest horizon: 100 days before you judge a test

Why there is no customer number here. Paid ads only works backwards from your own numbers: what a customer is worth to you in thirty days, and what you already close. Until those two are real, any figure printed here would be decoration. The honest catch

If your close rate is unproven, this is the most expensive possible place to discover that. Below three to one, more spend simply loses money faster.

Who staffs it

3 people on the bench do this

You pay them their rate, in full. Nothing is taken off it and nothing is added on top.

YU Watched Taking clients 2:26

Yuri U.

Meta ads

I have four years of hands-on experience managing Meta Ads campaigns for service-based businesses, including lead generation, booking funnels and cost optimization.

Rate On request Open 3 Overlap US business hours Here they add

Builds Meta ad accounts from nothing for B2B service businesses and reports in real cost-per-lead, not clicks.

Watched 2:26 Watch them AR Watched Taking clients 5:01

Alfred R.

Meta ads

Your opportunity stood out to me because you are not looking for someone to inherit an existing account. You need someone who can build the entire Meta acquisition system from scratch.

Rate On request Open 3 Overlap US business hours Here they add

Stands up a pixel, an audience and a testing cadence from nothing, and proves it with a real from-scratch B2B build.

Watched 5:01 Watch them JG Watched Taking clients 3:44

Judy Grace M.

Meta ads

I have hands-on experience inside Meta Business Manager and Ads Manager. I have created campaigns, managed budgets and optimized ad performance for both e-commerce and B2B coaching businesses.

Rate On request Open 3 Overlap US business hours Here they add

Manages Meta campaigns across B2B and e-commerce, with a B2B coaching client as her strongest proof point.

Watched 3:44 Watch them

Not sure which of them fits?

Tell us what the work is and we will say who we would pick, or tell you honestly that none of them is right for it.

Your email goes to Alba only. No list is sold or shared.