Revenue planning tools
Model the inputs. Measure the reality.
Use these planning resources to pressure-test cost assumptions and compare your observed performance with dated, attributed benchmarks.
In-house SDR vs Alba cost calculator
Use your own internal-cost assumptions, compare Alba's published 3, 4 and 5-seat totals, then download or print the operating checklist.
Model the decision 02 / Line-item pricingBuild the outbound stack
See every plan, setup fee, caller tier and add-on before you speak to anyone. Configure the cart on the page.
See every price 03 / Reference dataSDR performance benchmarks
Use sourced 2025 industry benchmarks, Alba's call data and metric definitions to build your own SDR plan.
Explore the benchmarks 04 / In-house costHow much an SDR costs
The full employer cost of one in-house SDR, built from the Bridge Group's median OTE and BLS benefit data, with every assumption sourced so you can check it.
See the breakdown 05 / Market pricesWhat outsourced cold calling costs
Every published agency price we could read, side by side and dated, plus the agencies that publish none.
Compare the prices 06 / Call dataThe 98,518-dial study
When US B2B buyers actually answer, by hour and weekday, from 98,518 of our own dials, so you can plan when to call.
Read the studyLooking for guides rather than calculators? Browse our sales hiring and outbound guides, or compare cold calling agencies on their published facts.
Keep estimates separate from promises. These tools do not predict meetings, revenue or ROI. Alba confirms any proposed scope, dependencies and known prices in writing.
Numbers help. The scope still decides the first move.
Read the line items, keep what should stay client-owned and leave anything that has not earned its place yet.
Build the stack line by line