The K-12 Buying Map is licensed by territory. Each state holds two non-competing clients. That is the whole capacity, and it is set by how many districts a calling floor can actually keep current, not by scarcity marketing. You can take one of the two slots, or take both and hold the state alone. Then you choose whether the map is handed over as a snapshot or kept alive by continuous calling. Three of those four combinations are real products, and further down we show you which one is not and why we will not sell it.
Book 20 minutes. We’ll walk your statesEvery record in the map exists because somebody called a district on a published business line and a human answered the question. That is the whole method, and it is why the asset is finite.
A licensed territory contains four layers, and they are not equally proprietary. We separate them on purpose, because a vendor who cannot tell which part they are paying for will eventually feel misled.
There is one curriculum director per district. A named introduction is only worth having if your whole category has not already received it, which is why capacity is capped at two rather than sold to everyone who asks.
It does not mean we stop selling other states, and it does not mean those districts hear from nobody else. They have their own inboxes and their own switchboards. It means this map and this calling capacity, in this territory, are yours. We would rather define it narrowly and keep it than define it broadly and break it.
This is the axis most vendors underestimate, so here is the uncomfortable number first. When we dialled this market, roughly half the contact records available to us were already dead: retirees, people years gone, numbers reassigned to somebody else’s desk. That is not a criticism of the sources. It is what an unmaintained list of school administrators looks like when somebody finally calls every number on it.
Because you will find out anyway, in March, on a call to somebody who left in October. A vendor who was told upfront treats that as a known property of a snapshot. A vendor who was not treats it as a defect in what they bought. The second conversation is worse for everybody, so we have the first one instead.
The two axes mostly multiply rather than stack, which is why a regional wholesaler and a national publisher want genuinely different corners of this grid. Three of the four corners are real products. The fourth is not, and rather than quietly leaving it off a price list we have left it on the grid and said why.
| Slot position | Static snapshot | Live territory |
|---|---|---|
| Slot 1 of 2 Shared, one non-competing neighbour |
Entry point. One state, one season, verified on delivery. The cheapest honest way to find out whether this market answers you. | The working default. A state you keep, kept current, shared with one vendor who does not compete with you. |
| Both slots Exclusive, you hold the state |
Not offered. Exclusivity is a promise about the future and a snapshot has no future. It would also mean our callers stop dialling your state, which kills the very thing that keeps the map worth holding, for you and for us. The two axes fight each other in this one cell, so we do not sell it. | The full position. You hold the state, and the state stays alive. This is what a territory strategy actually looks like. |
Terms, territory sizing and price are set per state, because states are not comparable. A licence over a state with a four-figure district count is not the same asset as one over a state with a single statewide district. We size a territory on district count, adoption status and instructional-materials spend, and we will show you that arithmetic on the call rather than asking you to accept a flat number.
Our named inventory is national and it is small: 50-plus verified buyers across the whole country, built from one six-week study. It is not evenly spread, and some states currently hold a handful of names or none at all. So we do not sell a state sight-unseen. Before any licence, we tell you the actual count we hold in your states as of that date. Where a state is thin, the honest product is a region block or a live territory that fills it by dialling, not an exclusive licence over an empty map. If we cannot cover your states yet, that is what you will hear on the call.
Six weeks and 3,276 recorded conversations inside this market showed us exactly where this offer fails, and it is cheaper for both of us to say so on a web page than to discover it in month three. If two or more of these describe you, the map is not your bottleneck and we will say so on the call.
Keep it. We are not competing with a compiler on coverage and we would lose if we tried. The large providers hold millions of education contacts and claim every US district, and some of them now give away district research profiles for free. Ours is smaller than theirs by a wide margin and that is the point: it is smaller because every record cost a phone call. A compiled record tells you somebody matched a public source. It does not tell you whether that direct line, dialled today, still reaches that person in that role. If the file you already own is connecting you to the districts you want, you do not need us.
Good, because you will need them. This does not replace a calling team; it stops one calling blind. If your reps are getting routed to principals, they are talking to the group that took the largest share of our conversations and converted at roughly a third of the rate of buyer titles.
A contract vehicle is permission to be bought, not demand. It puts you on the shelf and removes the procurement objection, which is genuinely valuable. It does not tell you which named person in which district is sitting in a buying window this month, and that is the gap the map fills.
No, and we will not claim it does. The map produces access: the right named person, on a line that answers, in a district whose window we know. What happens in that conversation depends on your offer and your follow-up. We measure access; we do not sell a revenue promise.
Because we will tell you the date each one was last verified, and on a live territory that date keeps moving. On a static snapshot it does not, which is the entire argument for the live tier and the reason we put the decay number on this page rather than in the small print.
It came out of one six-week engagement for a single US textbook company, and we say so everywhere rather than implying a decade of coverage. What that bought was market structure: who owns the decision, how districts route callers, when the windows sit. The structure generalises across vendors in this market. The named inventory is finite and small, and we will tell you exactly how many names we hold in your states before you buy, not after.
Because districts decide February to May and order April to June. Buying access in the autumn means arriving before the decision. Buying it in March means shopping for a map while your competitors are already inside the window.
Twenty minutes. Bring the states you sell into and we will walk the actual coverage: how many named buyers we hold there, how many districts sit in the territory, which slots are still open, and whether a static snapshot or a live territory is the honest recommendation for your season. If the answer is that your bottleneck is not the map, we will say that instead.
Book the 20 minutesNo pricing on this page on purpose. Territories are not comparable, and a flat number across states with wildly different district counts would be a number we could not defend.